From Symphony to Zesty: What Every Salvation Army Unit Needs to Know
The Salvation Army is undergoing a major digital shift, migrating its websites from the Symphony platform to Zesty. And while the goal is long-term consistency and mobile responsiveness, the transition raises big questions for local units, especially those preparing for high-impact campaigns like Angel Tree and Red Kettle.
In Episode 3 of the Telling The Story With Pixels podcast, we break down what this change means for local officers, development directors, and communications teams.
🔑 Key Takeaways:
The migration is manual: Units are responsible for transferring their own pages, so planning and prioritization are key.
Zesty is more technical: Custom pages now rely on HTML blocks, though simple text and image edits can still be done without code.
Blog posts and SEO are safe: Most blogs have already been transferred, and redirect plans are in place to preserve search rankings.
Q1 readiness starts now: Key fundraising pages (Angel Tree, Red Kettle, volunteer sign-ups) should be rebuilt early in Zesty to be ready for launch season.
Embedded Classy forms still work: Good news for digital fundraising. Zesty supports donation forms that keep donors on your site.
As G-Lab supports divisional and local teams through this migration, we’re focused on maintaining what matters most: your ability to tell local stories and raise critical funds.