Welcome
Telling The Salvation Army’s Local Stories Since 2018
At G-Lab, we’re a team of creatives, strategists, and data nerds specializing in data-driven storytelling—combining creativity and analytics to amplify The Salvation Army’s voice and deepen community impact. Our communications support has helped units increase event attendance, improve donor engagement, and raise visibility in their communities.
You might have inherited us with your new role (lucky you!), but this isn’t just a commitment. We’re your partners in ministry and your ready-to-go Communications Team. Think of us as your remote communications department, already trained in Salvation Army culture and equipped with years of experience serving the field.
We provide real, measurable support, so you spend less time on Canva and more time in the field. Our work is designed to make your programs more visible, your donors more engaged, and your community more connected.
You’ve got a full plate… Here’s how we support your communications efforts and help you get the message out with less stress:
Turn your powerful local stories into professional videos and photography. These are perfect for events, social media, and website updates.
Whether it’s bellringing, camp, or a donor match, we build seasonal campaigns to match NHQ messaging and your local programs.
Customized graphics, Reels, captions, and strategy— delivered monthly and fully tailored to your unit.
Need a flyer? Banner? Brochure? We have seasoned professional designers ready to bring your vision to life and provide print-ready files for your local printer.
G-Lab's Remote Communications team has radically changed how we do business in my department. The team members are experts in the areas of web design, multimedia content, storytelling, graphic design, and just about anything relating to digital communications. G-Lab's ability to gather and use data is unparalleled! The team is easy to work with, has no problem meeting deadlines, and they basically consider themselves an extension of my onsite team. I cannot recommend the G-Lab Group enough.
Major Tim Gilliam
Memphis Area Commander
To keep things organized and straightforward, we use Asana—our shared project management tool, where you’ll find:
• Any existing open tasks for your unit
• Your monthly social media content calendar
• Any tasks you or your team might submit in the future
Have a new request? Submit it anytime at www.g-labgroup.com/request
If you’re not familiar with Asana, don’t worry! We’ll walk you through it.
We’re proud of the work we’ve created with officers and staff around the territory. Here’s a peek at what’s possible when we work together.
Your new community is full of powerful stories, and we help you bring them to life online.
